![]() ![]() ![]() ![]() These cybersecurity factors were grouped into two groups, namely intrinsic factors and extrinsic factors and resulted in the development of a conceptual model. The study identified seven salient cybersecurity factors that influence the intention to use mobile banking applications. The purpose of this study is to investigate the perceived influence of cybersecurity on the user’s intentions to use mobile banking applications. Literature has not covered more ground on the analysis of mobile banking applications (Uduimoh., Osho., Ismaila, & Shafi’i, 2019). Given that most financial institutions see mobile banking as a strategy for their competitive advantage it is important that they understand how best to address consumer’s fears brought about by cybersecurity threats. ![]() The increase in cyber threats and attacks has birthed the need for cybersecurity to be addressed. Also, because of the increasing prevalence of cyber threats in developing countries, the influence of cybersecurity is still questionable on their influences on the intention to adopt or use mobile baking applications. Apart from several factors identified in previous literature on mobile banking as influencers of limited usage and adoption of mobile banking, trust remains an important factor in the intention to adopt or use mobile banking applications. Despite these benefits, the adoption rate amongst consumers remains low, especially in developing countries where there is a knowledge gap in understanding why consumers do not engage in the frequent use of mobile banking applications. Mobile banking is suggested to take over the banking sector because it is economising and timesaving benefits. In mobile banking, mobile devices such as a cellphone, smartphone, or tablet’ are used to conduct non-financial and financial transactions such as checking account status, transferring money, making payments, or selling stocks. Mobile banking eliminates the need to visit bank branches for banking services and it eliminates the need to only perform banking services within fixed business hours. So bring your business to the modern world by simply downloading this app and registering your business.Banking institutions see the adoption and usage of mobile devices for banking namely mobile banking as an innovative financial service delivering strategy that bridges the gap between customers and banks. The great thing is, the creators of this app are from Pakistan, so they are aware of the general requirements of a Pakistani business and also know what kind of portrayal can help you attract more customers. With Chikoo, all you need is to just put up your products with pictures, and they will be presented in an astonishing manner, without you having to put in any more effort. There is simply no need for you to have the expertise in running an online store anymore. This is where Chikoo comes in to support you. Usually, to set up an online platform, you need to gain expert knowledge or seek help from experienced professionals, both of which can be costly and may hurt the profitability of your business.Īnother thing about online business is that it is not everyone’s cup of tea to successfully market their products online, as there are too many technicalities involved. Why am I recommending this app? Frankly, because I understand the ins and outs of the digital industry and can easily recognize when something is worth sharing. ![]()
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